Built for grown ups
Professional
- Adult weight and length
- Technical and expensive
- Nothing a toddler can swing
Est. 2024, Antwerp
Our kids deserve golf equipment that fits their world.
WOOW Golf started at a driving range in Antwerp with one frustrated dad, one impossible search and one very small golfer. Today it is a European kids golf brand built around real gear, real learning and a mascot called Archie.
Why we exist
In a screen dominated world, movement is the ultimate gift.
What kids learn young, they know for life. Golf is one of the few sports a family can play together for decades, yet almost nothing in it is made for a three year old. That is the gap WOOW was built to close.
37M
Children under the age of 5 are overweight worldwide.
2 out of 3
Children under 5 exceed one hour of screen time per day.
Only 9%
Of children aged 2 to 4 meet the physical activity recommendations.
The gap
Golf was ready for a kids brand
On one side gear built for adults. On the other side plastic toys. Nothing in between that a toddler could actually learn with.
Our Approach
Built for the first years
WOOW
- Real materials at kid weight
- A brand kids call their own
- Grows from 2 to 6 and beyond
Built to be outgrown
Kids toys
- Hollow plastic
- No learning experience
- Forgotten in a week
Where it began
How WOOW came to life
Meet the team
Two founders, one very honest four year old and a mascot who never misses a session.
Archie
Chief Cheerleader
The heart and face of WOOW. Archie helps kids feel brave on the course, one tiny swing at a time.
Ferdinand Witt-Dörring
Co-Founder, Business
Raised on the golf course and now raising two little golfers of his own. Previously co-founder of Compa.
Roel Heyninck
Co-Founder, Product
New to golf and instantly hooked. Award winning designer (Red Dot, European Design Award, Henry van de Velde Gold 2024).
William
Chief Innovation
Our youngest team member and most honest critic. Tests everything himself and makes sure WOOW stays fun first.
WOOW would not be here without the people who believed in it early. Golfers, operators and founders who back the mission of getting kids moving.
- Niki Zitny/Sport Director, Austrian Golf Federation
- Stefan Siegl/Founder, Fox Education
- Philipp Fendt/COO, Latido Health Tech
- Filip Van Innis/Managing Partner, Fortino Capital
- +13 more/Golf and venture operators
Join us
We are building a category, not a product line.
We are a small team in Antwerp with a lot still to build. If you want to help shape kids golf in Europe, tell us what you would do here.
Send an open applicationOpen roles
No roles are posted right now. We still read every message, so if you are a designer, maker, community builder or golf coach who wants in, reach out at info@woow.golf.